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March 26, 2015

 

The short campaign in a General Election is high pressure stuff for candidates in the seats that will determine the outcome of the election. In most cases these brave souls have invested several years of their life and quite a few pairs of shoes in pounding the street...

October 7, 2014

By John Howarth

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I’ve been writing direct mail copy most of my working life. When I started it was the low cost route to market for businesses for which above the line advertising wasn’t the right mix. It became more important over the years befor...

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