Should You Have an Election Campaign HQ?
By John Howarth I’ve lost count of the discussions I’ve sat through talking about whether or not a CLP should set up a campaign HQ for...
Eight tips for more effective direct mail
By John Howarth Follow John on Twitter I’ve been writing direct mail copy most of my working life. When I started it was the low cost...
Withdrawal of rights
A couple of weeks ago this blog posted an article on using photographs and the pitfalls associated with image rights. Anyone around...
Your campaign in six words
Written by John Howarth It is at about this time that campaign organisers and candidate start to think about the slogans and straplines...
Let us know what you want at General Election 2015
John Howarth with our previous General Election brochures. At the last three General Elections Public Impact has run Labour Print...
They say every picture tells a story, and it’s usually true. Except when it doesn’t!
By John Howarth There is nothing worse than a picture with no branding. Four people standing in a line doing, well, nothing. I saw one...
